The Affordable Window Professionals
31 May 2017

A Message from the President…

Dear Customers,

My name is Michael Morozov, I am the owner and operator of Gold Standard. I started this company back in 2003 while attending the Schulich School of Business. Gold Standard was founded with a couple of squeegees, a ladder, an old minivan, and a mission to start Canada’s largest property maintenance company. Since our humble beginnings, many aspects of our business have changed. However, our dedication to excellence, value, and strong customer relationships have not. It is these fundamental values that have helped us grow across North America servicing more than 18,000 customers per annum with two offices coast-to-coast.

Once I entered this industry, I was quick to discover that very few companies operate as a true “business”. This has been our competitive advantage and the reason for our drastic growth. When you enter our office and see our back-end technologies, you will be quick to discover this is not your typical ‘property maintenance’ company. Our innovative back-end technologies have allowed us to streamline our service offering, ensuring that the whole process is smooth and hassle free. Our expanding service line ensures that you can deal with a “One-Stop Shop” that stands behind its ‘Gold Standard’ branding.

At Gold Standard we have committed ourselves to customer satisfaction. I give you my word that when partnering with Gold Standard, your project will be completed properly and professionally. Through the use of my education and experience in the industry, I quickly realized that it is 10 times cheaper keeping a customer happy, than finding a new one. This has been our philosophy since the birth of this company. We want your business for the next 20 years, not a one time ‘quick hit’. I look forward to working with you.

Thank you,

Michael Morozov
President, Gold Standard
26 May 2017

We Bet You Can Clean Your Own Windows, But Here Are 4 Reasons Why You Shouldn’t

A residential home with clean windows.
Don’t waste your days off cleaning your home’s windows. Give our professional cleaners a try TODAY!

We get it. You’re strong. You’re independent. You want to take charge of your life and show those pesky neighbours across the street that yeah, you still got it and no, you don’t need help from any so-called “professional”. But even if you are Canada’s Next Top Window Cleaner, here’s why you should put the squeegee down and let us take over:

1. Let’s be honest, there are probably better things you could be doing right now…

It’s finally summer. You want to be outside with your family enjoying a couple of root beers beside the pool. The last thing you want when you get home from work (or even worse, on your day off) is to climb up on an abnormally high ladder, move it around the parameter of your house with a squeegee and a bucket, cleaning all of your windows (which you really didn’t think was that many before you started).  Window cleaning is time consuming. It takes an average homeowner approximately five hours to clean the exterior of their windows. Our cleaners take half that time. The best part? You don’t even have to lift a finger.

2. We hate to break it to you but that 15-year-old squeegee stored in your garage is just not going to cut it.

Okay maybe it’s not 15-years-old. 14? Regardless, there are countless products our cleaners use to ensure the best possible clean that a common homeowner just wouldn’t have in their toolbox. The Gold Standard crew has telescoping window washing tools to get into tough-to-reach crevices alongside non-ionic cleaner for stained glass and streak-free drying solutions. Do you have a tall ladder to get to your upper windows? Are you currently running out to Home Depot to prove us wrong? The problem is that you are still going to have to store these items somewhere (most of which you will probably never use again after you realize how tedious window cleaning can be).

3. Is proving to your neighbours that you “still got it” really worth a potential injury?

Got high windows? Our window cleaners are IRATA, SPRAT, and Bosun Chair certified! They do countless ladder training sessions throughout the year and annual Fall Arrest training. Besides the possible injuries you could get from climbing up a high ladder, you also have to think about protecting yourself from the harsh chemicals used as cleaning agents!

4. Our crew can identify general problems with your windows and how to solve them!

Our cleaning crew has been a part of the Gold Standard team for over 10 years! They’ve seen it all, and yes, they know how to solve it all. They can identify sashes painted shut, rot on window sills, damaged windows, and poorly fitted screens (and these are just some of the unforeseen problems that could be noticed). Our team can also remove insect infestation and find the causes of stained glass and spots on your windows. These tips can ultimately extend your window’s life!

So… did you put the squeegee down yet? Yeah, we thought so.

24 May 2017

The Benefits of Window Cleaning on Your Small Business

The window display of a local dress shop.
Clean windows display your company as professional and prestigious to those walking by.


It is an obvious fact that businesses that thrive are those that keep their store fronts well-maintained. We can all recall a time when we went window shopping and were too distracted by a shop’s dirty, unkempt windows to notice the beautiful outfit the mannequin was sporting behind it. Although it may not be high on your list of daily priorities, it is proven that routine window cleaning is an investment that pays off.  Here are three reasons why:

1. An Increase in Professionalism

Yes, having your store front windows masked in fingerprints and dirty streaks can actually dissuade a potential customer from entering your shop (and yes, that was sarcasm). But why? Because first impressions matter. If the first thing a new customer sees is your stained, cobweb covered windows, what do you think they are going to assume about your business as a whole? Or even you as the owner? Your business reflects your personality and professionalism. Having them professionally cleaned regularly increases the value of what is on display behind it and, in sequence, increases consumer confidence about your brand.

2. A Decrease in Long-Term Costs

Although we know that getting your windows cleaned isn’t number one on your list of daily priorities, it is essential for one very simple reason: it will, in time, reduce costs. Grimy windows actually deflect the suns rays, leading to less heat entering your shop naturally. What does this result in? You cranking up your electric heat, costing you money day after day in the winter. Also when left uncleaned, window tracks become clogged with debris and filth which can lead to the window not opening and closing properly or can even create mold! Do you want to pay more later to remove the mold and mildew in your shop while potentially risking your own health just because you were to lazy to get your windows cleaned? I think not.

3. An Increase in Employee Satisfaction

Having dirty windows can make employees feel trapped and demotivated. With a clear view of the bright city street, your employees will feel uplifted and even proud to work in your shop. Clean windows project a business that is professional, sophisticated, and prestigious and that projection is emulated by it’s employees.

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