The window display of a local dress shop.
Clean windows display your company as professional and prestigious to those walking by.

 

It is an obvious fact that businesses that thrive are those that keep their store fronts well-maintained. We can all recall a time when we went window shopping and were too distracted by a shop’s dirty, unkempt windows to notice the beautiful outfit the mannequin was sporting behind it. Although it may not be high on your list of daily priorities, it is proven that routine window cleaning is an investment that pays off.  Here are three reasons why:

1. An Increase in Professionalism

Yes, having your store front windows masked in fingerprints and dirty streaks can actually dissuade a potential customer from entering your shop (and yes, that was sarcasm). But why? Because first impressions matter. If the first thing a new customer sees is your stained, cobweb covered windows, what do you think they are going to assume about your business as a whole? Or even you as the owner? Your business reflects your personality and professionalism. Having them professionally cleaned regularly increases the value of what is on display behind it and, in sequence, increases consumer confidence about your brand.

2. A Decrease in Long-Term Costs

Although we know that getting your windows cleaned isn’t number one on your list of daily priorities, it is essential for one very simple reason: it will, in time, reduce costs. Grimy windows actually deflect the suns rays, leading to less heat entering your shop naturally. What does this result in? You cranking up your electric heat, costing you money day after day in the winter. Also when left uncleaned, window tracks become clogged with debris and filth which can lead to the window not opening and closing properly or can even create mold! Do you want to pay more later to remove the mold and mildew in your shop while potentially risking your own health just because you were to lazy to get your windows cleaned? I think not.

3. An Increase in Employee Satisfaction

Having dirty windows can make employees feel trapped and demotivated. With a clear view of the bright city street, your employees will feel uplifted and even proud to work in your shop. Clean windows project a business that is professional, sophisticated, and prestigious and that projection is emulated by it’s employees.